Privacy Policy

Bsound PA Privacy Policy

Last updated: 5 September 2026

Bsound PA (“Bsound PA”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, retain and share personal data when you visit https://bsoundpa.com/, contact us, purchase audio equipment, request a quotation, reserve rental equipment or use our related services.

This policy should be read together with our Cookie Policy and Terms and Conditions.

1. Who Is Responsible for Your Data?

The data controller is:

Bsound PA
Legal business name: B Sound Pro
Business address: 8 Rue Johannes Gutenberg
44340 Bouguenais
Email: info@bsoundpa.com
Telephone: +33 6 66 06 51 03

2. Personal Data We Collect

Depending on how you use our website and services, we may collect:

Identity information: your name, username and account details.
Contact information: billing address, delivery address, email address and telephone number.
Order and rental information: products purchased, equipment reserved or rented, event dates, delivery and collection details, quotations, deposits, returns and service history.
Payment information: payment status, transaction reference and limited billing information. Complete card details are normally processed directly by our payment provider and are not stored by Bsound PA.
Communications: messages, enquiries, reviews, feedback and customer-support correspondence.
Technical information: IP address, browser and device type, operating system, time zone, referring page, website activity and security logs.
Marketing preferences: newsletter subscriptions, consent records and communication preferences.
Location information: general location derived from an IP address, or a delivery or event location that you provide. We do not collect precise device location unless a feature requires it and you give permission.

Please provide accurate information and inform us when it changes.

3. How We Collect Personal Data

We collect personal data:

Directly from you when you place an order, request a quote, make a rental reservation, create an account, subscribe to communications or contact us.
Automatically through cookies, server logs and similar technologies when you use our website.
From service providers involved in payments, delivery, website hosting, fraud prevention or analytics.
From social-media or third-party sign-in services only when you choose to use them and permit information to be shared.

4. How and Why We Use Your Data

We process personal data only when we have a lawful basis. We may use it to:

Create and manage customer accounts.
Prepare quotations and respond to product or rental enquiries.
Process purchases, rental bookings, deposits, payments, deliveries, collections, returns, refunds and exchanges.
Communicate important information about an order, rental or event-service booking.
Provide customer service and technical support.
Verify identity, prevent fraud and protect our customers, equipment, website and business.
Maintain business, accounting, tax and transaction records.
Establish, exercise or defend legal claims and comply with legal obligations.
Improve our website, product range, rental inventory and customer experience.
Send marketing communications where you have consented, or where another lawful basis permits us to do so. You may unsubscribe at any time.
Publish a review or testimonial only with appropriate permission.

Our lawful bases may include performance of a contract, steps taken at your request before entering a contract, compliance with a legal obligation, our legitimate interests and your consent. Where processing is based on consent, you may withdraw that consent at any time without affecting earlier lawful processing.

5. Cookies and Similar Technologies

We may use essential cookies to operate and secure the website. With your consent, we may also use analytics, functionality or advertising cookies.

You can accept, reject or manage non-essential cookies through our cookie-consent tool. You can also control cookies through your browser, although blocking essential cookies may prevent some website features from working correctly.

Details about individual cookies, their providers, purposes and lifetimes should be listed in our separate Cookie Policy or cookie-preference panel.

6. Payment Processing

Online payments may be handled by independent payment-service providers. Those providers process payment information under their own privacy policies and security requirements. Bsound PA generally receives payment confirmation, transaction identifiers and limited billing details rather than complete card information.

7. When We Share Personal Data

We may share only the data reasonably necessary with:

Payment processors and financial institutions.
Delivery, freight, courier and equipment-collection providers.
Website hosting, email, cloud-storage, analytics and IT-security providers.
Professional advisers, insurers, accountants and legal representatives.
Suppliers or technicians where necessary to fulfil an order, repair equipment or provide support.
Public authorities, regulators or courts when disclosure is required by law.
A purchaser or successor if our business or assets are reorganised, merged or sold, subject to appropriate confidentiality measures.

Service providers acting on our behalf must process personal data only for authorised purposes and protect it appropriately. We do not sell personal data.

8. International Data Transfers

Some service providers may process personal data outside France or the European Economic Area. Where this occurs, we use safeguards required by applicable law, such as an adequacy decision, approved standard contractual clauses or another lawful transfer mechanism.

You may contact us for information about safeguards used for a transfer affecting your data.

9. How Long We Keep Personal Data

We retain personal data only for as long as necessary for the purpose for which it was collected and to satisfy legal, accounting, tax, warranty, insurance or dispute-resolution requirements.

Account, order and rental information is retained during the customer relationship and for the period required by legal or contractual obligations.
Accounting and transaction records are retained for the period required by French law.
Enquiry and prospect information used for marketing is normally retained for no longer than three years after collection or the last meaningful contact, unless consent is renewed or the law requires otherwise.
Cookie and consent records are retained for the periods stated in our Cookie Policy.
Security logs are kept only for a proportionate period unless needed to investigate an incident.

When data is no longer required, we securely delete or anonymise it. Data in protected backups may remain until the backup is safely overwritten.

10. How We Protect Personal Data

We use appropriate technical and organisational measures designed to protect personal data against loss, misuse, alteration, unauthorised access and disclosure. These measures may include access controls, secure connections, backups, software updates, monitoring and confidentiality requirements.

No internet transmission or storage system is completely secure. If we become aware of a personal-data breach, we will assess it and notify the competent authority and affected individuals where required by law.

11. Your Data-Protection Rights

Subject to applicable law, you may have the right to:

Obtain information about how we use your personal data.
Request access to your personal data.
Correct inaccurate or incomplete data.
Request deletion of data in certain circumstances.
Request restriction of processing in certain circumstances.
Object to processing based on legitimate interests or to direct marketing.
Receive certain data in a structured, commonly used and machine-readable format and request its transfer where applicable.
Withdraw consent at any time where processing relies on consent.
Provide instructions concerning the handling of your data after your death, where French law permits.
Lodge a complaint with a competent supervisory authority.

12. Marketing Communications

We may send promotional emails or messages when we have a lawful basis to do so. You can unsubscribe using the link in a marketing email or by contacting us.

Opting out of marketing does not prevent us from sending essential communications about your orders, rentals, payments, safety notices or account.

13. Reviews and Testimonials

If you submit a review, we may ask for permission to publish your name, initials, business name or review content. You may contact us to request correction or removal, subject to applicable law and our legitimate record-keeping needs.

14. Third-Party Links and Services

Our website may link to manufacturer websites, social networks, maps, payment platforms or other third-party services. Those organisations control their own processing and privacy practices. Read their privacy notices before providing personal data.

15. Children’s Privacy

Our professional audio services are not designed to collect personal data from children. If a person under the age required by applicable law wishes to place an order or enter a rental agreement, a parent or legal guardian must handle the transaction where legally required.

If you believe a child has provided personal data without appropriate authorisation, contact us so we can review and delete it where required.

16. Automated Decisions

We do not make decisions producing legal or similarly significant effects based solely on automated processing unless we clearly inform you and provide the protections required by law. Payment and fraud-prevention providers may perform automated checks under their own policies.

17. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology or legal obligations. The latest version will appear on this page with a revised date. If a change materially affects how we use personal data, we will provide an appropriate notice.

18. Contact Bsound PA

For questions, complaints or requests concerning this Privacy Policy or your personal data, contact: